What This Policy Covers
This policy describes how Encapsoul (“we,” “us,” “our”) collects, uses, and protects information when you use our website, SMS services, and memorial platform. We work in the most sensitive moments of human experience, and we treat your data with the dignity that demands.
Information We Collect
From families who start a memorial
- Name, email address, and phone number of the organizing family member
- Name of the person being memorialized
- Relationship to the person being memorialized
- Names and phone numbers of contributors you provide
From contributors
- Phone number (provided by the organizing family)
- Memories, stories, and photos shared via SMS
- Voice notes, if submitted
Payment information
- Payment details are processed by Stripe. We never see, store, or have access to credit card numbers.
- We store transaction records (amount, date, type) for order fulfillment.
Automatically collected
- Standard web server logs (IP address, browser type, pages visited)
- SMS delivery and response metadata via Twilio
How We Use Your Information
- To create and deliver memorial projects
- To send SMS invitations to contributors listed by the family
- To process payments and fulfill orders
- To send project updates to the organizing family
- To improve our services
We do not sell your information. We do not use your memories for advertising. We do not share contributor content with anyone other than the organizing family.
SMS Communications
Contributors receive SMS messages via Twilio when a family includes them in a memorial project. Messages include an invitation to share a memory and optional follow-up reminders during the 14-day collection window.
Any contributor can opt out at any time by replying STOP. Once opted out, no further messages will be sent. Opting out does not delete previously submitted memories unless the contributor requests deletion.
AI-Assisted Editorial
We use AI tools to assist with organizing and structuring memorial content — clustering related memories, suggesting narrative arcs, and drafting editorial copy. All AI-generated output is reviewed and approved by human editors and the family before publication.
Memory content sent to AI services is used solely for editorial processing. It is not used to train AI models.
Third-Party Services
- Stripe — payment processing
- Twilio — SMS delivery
- OpenAI / Anthropic — editorial assistance
Each service operates under its own privacy policy. We share only the minimum data required for each service to function.
Data Storage and Security
Your data is stored on secure servers. We use encryption in transit (HTTPS) and follow industry-standard security practices. Access to memorial data is restricted to authorized team members involved in project fulfillment.
Data Retention
Memorial content is retained permanently — that is the purpose of the service. If a family requests deletion of their memorial project, we will remove all associated data within 30 days.
Account and payment records are retained for seven years for legal and accounting purposes.
Your Rights
- Request access to the personal data we hold about you
- Request correction of inaccurate information
- Request deletion of your data (subject to legal obligations)
- Opt out of SMS communications at any time by replying STOP
Contact
Questions about this policy or your data? Contact us at hello@encapsoul.com.